Integrated Endoscopy is a pioneer in the development of high-quality, advanced technology, single-use rigid endoscopes. The company’s core technology—an affordable single-use endoscope featuring innovative glass molded lenses and optics that provide optical field resolution as good as or better than conventional endoscopes—was acquired as part of its purchase of Micro Optics Development Engineering Labs in 1996. Its nuvis Single-Use Arthroscope will be followed by single-use endoscopes for additional types of surgical procedures in the future.

Privately held since its formation in 1996, Integrated Endoscopy’s headquarters and manufacturing are based in Rancho Santa Margarita, California.

Integrated Endoscopy’s intellectual property portfolio includes 19 issued patents in the United States, Europe, Japan, Australia and Canada covering the lens system design, LED lighting systems in a rigid endoscope and high-quality molded glass lenses—all at the core of its cutting-edge devices. This strong patent position makes Integrated Endoscopy uniquely situated to be the market leader and sole provider of high-quality, advanced technology single-use endoscopes in the United States, Europe and Asia—representing a large and growing market opportunity.

Senior Management Team

Integrated Endoscopy’s management is composed of industry leaders with significant expertise in developing and marketing cutting-edge medical products, as well as innovators in optical design and engineering focused on advancing the applications of optics in healthcare.

Brad Sharp

Mr Sharp has a degree in Applied Physics from UCSD and speaks Spanish, Korean & Japanese.  He has 33 years of experience in the high tech space with ⅓ being in laser electro-optics and the balance in medical devices, having worked for Newport Corporation, Baxter Cardiovascular, and Edwards Lifesciences.  Since entering the start-up space in 2000, Brad has been involved with multiple early stage companies including Orqis, Insightra Medical, and now Integrated Endoscopy.

Lonnie Hoyle

Hoyle is a serial entrepreneur and leading scientist with more than 30 years of experience in medical optics. He founded and managed several optics-driven companies, two of which were successfully exited. This includes CommOptics (acquired by ZYGO Corporation), where he was co-founder and chief technology officer, and J.L. Wood Optical, where he served as president and general manager. Hoyle also was CEO of Micro Optics Development Engineering Labs, where he played a key role in the design and development of the technology that formed the basis for Integrated Endoscopy’s high-definition, affordable single-use endoscopes. He received his Bachelor of Science in Engineering Physics from Texas Tech University.

Rob Cripe

Mr Cripe brings over 25 years of experience in medical devices specializing in worldwide commercial execution. Having held executive responsibilities for sales, marketing, clinical and product development teams with companies such as Zimmer/Biomet, Smith and Nephew and DJO Global, Mr Cripe has a deep understanding of successful execution strategies in multi-billion dollar, public organizations. He has also held executive roles for smaller, privately held companies in biologics, stroke therapy and orthotics and prosthetics, giving him a well-rounded perspective of the start-up environment. Mr Cripe received his Bachelors of Science in Business and Communications from Grace College in Warsaw, IN, commonly referred to as the orthopedic capital of the world.

Mr Khanolkar has over 27 years of experience within the field of pharmaceuticals and medical devices. He has held prior leadership roles in Edwards Lifesciences, Baxter Healthcare and Glaxo. Mr Khanolkar brings with him a wealth of knowledge in commercial operations. Mr Khanolkar left Edwards Lifesciences to become CEO of Insightra Ptv, based out of India. The company carries many cardiovascular lines and cardiology products. He is now responsible for all sales and distribution matters for Insightra Medical.

Mr. Boyer has over 15 years of experience in managing manufacturing operations of medical devices companies, transitioning innovative technologies from the early startup phase to full manufacturing.  Mr. Boyer has experience in developing and managing manufacturing processes for emerging medical device technologies with companies such as Intralase / Advanced Medical Optics, and LenSx / Alcon. He has a track record that includes being an integral part of two extremely successful, medical device start-up ventures, from pre-production prototypes, through multiple production ramp-ups, and on to becoming the industry leaders in their fields.

Wayne Noda

Mr Noda brings 35 years of Research and Product Development in the medical device industry. He has held leadership positions at Pfizer, Medstone, Laparomed, Abacus, Alsius and Insightra. With over 70 US patents, he has brought products to market in a very broad range of technologies ranging from implants, minimally invasive surgery, shockwave lithotripsy and wireless medical systems. Mr Noda holds a degree in Biomedical engineering from the University of Southern California and a MBA degree.

Tom Colona

Mr Colona is responsible for all Regulatory and Quality Assurance activities at Integrated Endoscopy.  Tom has over thirty-five years of experience in Quality Assurance, Regulatory Compliance and Regulatory Submissions for start-up and large established medical device manufacturers.  Tom has experience with a broad array of Class I, II and III devices and extensive experience with quality system development, ISO registration, CE marking, regulatory agency inspections, design control, risk management and manufacturing process controls.

Dave Bailie

President of the Arizona Institute for Shoulder and Knee Surgery and with degrees from the University of Michigan, Indiana University, Northwestern University and Baylor Sports Medicine Institute, Dr. Bailie is a recognized leader in knee and shoulder surgery and a frequent invited lecturer and Orthopedic course instructor around the world. He has patents in the United States and Europe, and has contributed to the development of several sports medicine implants and shoulder replacement devices. He has published and presented his research and outcomes over the years at small specialty courses, as well as, large multi-national meetings, attended by thousands of medical professionals, in the U.S. and abroad.
Dr. Bailie also has been requested to serve in a variety of administrative roles over the course of his career. These include consultant to numerous orthopedic device companies (e.g. Biomet, Smith-Nephew, Arthrex, Breg, PLUS Orthopedics, Tornier, ORATEC and others), Chief of Orthopedic Surgery and Chairman of the Department of Surgery at Scottsdale Healthcare Shea (now HonorHealth), medical advisor to medical technology startups, healthcare information technology and regenerative medicine companies and team physician/medical staff member for numerous high schools, Division I, II AND III NCAA sports, multiple professional sports teams (including several NBA, NFL, WNBA, NHL, Major and Minor League Baseball, Indoor Arena Football), Olympic programs, PGA Tour, ATP Tennis (including Women’s Fed Cup Team) and many amateur and professional sporting events (e.g. marathons, triathlons). He has served on the board and provided expertise for both private and non-profits entities.

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