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company /Management

Integrated Endoscopy’s management is composed of industry leaders with significant expertise in developing and marketing cutting-edge medical products, as well as innovators in optical design and engineering focused on advancing the applications of optics and revolutionizing the endoscopic surgical arena.

Brad Sharp
Chief Executive Officer

Mr Sharp has a degree in Applied Physics from UCSD and speaks Spanish, Korean & Japanese. He has 33 years of experience in the high tech space with one third being in laser electro-optics and the balance in medical devices, having worked for Newport Corporation, Baxter Cardiovascular, and Edwards Lifesciences. Since entering the start-up space in 2000, Brad has been involved with multiple early stage companies including Orqis, Insightra Medical, and now Integrated Endoscopy.

Siddharth Desai
Chief Technology Officer

Siddharth (Sidd) Desai has been a valuable part of Integrated Endoscopy’s leadership team since 2017. While leading efforts to complete development of Nuvis Arthroscope and commence launch strategies, Sidd also provides leadership in Operations and R&D. Prior to joining IE, Sidd had his own startup company, Solo-Dex, Inc, that he led from concept to commercialization. Sidd has managed R&D and Operations with well-established companies such as Baxter Healthcare, I Flow (Kimberly Clark), and Allergan for the last 35 years. He started his career with American Hospital Supply and managed new product development and engineering at MicroAire Surgical Instruments. Sidd has consulted with several companies in the Medical Devices and Pharmaceutical arena in product development, supply chain architecture, systems integration and manufacturing operations. Sidd shares his expertise with the industry at different public forums. Sidd has a BS, and an MS in Engineering and an Executive MBA and holds over 25 patents.

Rob Cripe
EVP, N. American Sales
and Global Marketing

Mr Cripe brings over 25 years of experience in medical devices specializing in worldwide commercial execution. Having held executive responsibilities for sales, marketing, clinical and product development teams with companies such as Zimmer/Biomet, Smith and Nephew and DJO Global, Mr Cripe has a deep understanding of successful execution strategies in multi-billion dollar, public organizations. He has also held executive roles for smaller, privately held companies in biologics, stroke therapy and orthotics and prosthetics, giving him a well-rounded perspective of the start-up environment. Mr Cripe received his Bachelors of Science in Business and Communications from Grace College in Warsaw, IN, commonly referred to as the orthopedic capital of the world.

Laxmi Khanolkar
VP Sales; SE Asia & AME

Mr Khanolkar has over 27 years of experience within the field of pharmaceuticals and medical devices. He has held prior leadership roles in Edwards Lifesciences, Baxter Healthcare and Glaxo. Mr Khanolkar brings with him a wealth of knowledge in commercial operations. Mr Khanolkar left Edwards Lifesciences to become CEO of Insightra Ptv, based out of India. The company carries many cardiovascular lines and cardiology products. He is now responsible for all sales and distribution matters for Insightra Medical.

David Bailie
MD, Chief Medical Officer

President of the Arizona Institute for Shoulder and Knee Surgery and with degrees from the University of Michigan, Indiana University, Northwestern University and Baylor Sports Medicine Institute, Dr. Bailie is a recognized leader in knee and shoulder surgery and a frequent invited lecturer and Orthopedic course instructor around the world. He has patents in the United States and Europe, and has contributed to the development of several sports medicine implants and shoulder replacement devices. He has published and presented his research and outcomes over the years at small specialty courses, as well as, large multi-national meetings, attended by thousands of medical professionals, in the U.S. and abroad.

Dr. Bailie also has been requested to serve in a variety of administrative roles over the course of his career. These include consultant to numerous orthopedic device companies (e.g. Biomet, Smith-Nephew, Arthrex, Breg, PLUS Orthopedics, Tornier, ORATEC and others), Chief of Orthopedic Surgery and Chairman of the Department of Surgery at Scottsdale Healthcare Shea (now HonorHealth), medical advisor to medical technology startups, healthcare information technology and regenerative medicine companies and team physician/medical staff member for numerous high schools, Division I, II AND III NCAA sports, multiple professional sports teams (including several NBA, NFL, WNBA, NHL, Major and Minor League Baseball, Indoor Arena Football), Olympic programs, PGA Tour, ATP Tennis (including Women’s Fed Cup Team) and many amateur and professional sporting events (e.g. marathons, triathlons). He has served on the board and provided expertise for both profit (non-profit) entities.

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